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Introductions are difficult. How does one encapsulate
the complexity of a lifetime in a few paragraphs?
Explaining one's accomplishments, goals, and interests
are usually best explained over a good cup of coffee or
glass of wine. I only have Pepsi in the refrigerator so I'll do my best.
I'm a
communications professional living in Harrisburg,
Pennsylvania. I'm a spokesman for M&T Bank in Corporate
Communications. Previously, I was the Director of
Marketing and PR for the
Harrisburg Symphony. I
also worked in government as a
press secretary to a
U.S. Congressman and for a
Pennsylvania state agency. And before that I worked in
marketing for a large commercial printer and at a high-end
photography studio.
My varied
positions have provided me with a wealth of experience
and skillsets.
In terms of public relations, my specialties lie
in media relations and strategic communications. I've
worked closely with reporters from cable news networks
like CNN and Fox News, and been quoted in the Wall
Street Journal, LA Times, the Philadelphia Inquirer,
Pittsburgh Tribune-Review, and the Washington Times.
Relating to
marketing, I am an outside-the-box thinker. Just doing
the "same old thing" doesn't work anymore for attracting
customers. To cut through the clutter of media messages
and the glut of advertising, one needs to be innovative,
original, and know what drives consumers.
Last, I
have picked up a design trick or two over the years. I
am highly proficient in creating print and electronic media. My primary design tools are InDesign,
PhotoShop and Acrobat. I use FrontPage for web design.
My
portfolio page contains writing and design samples
across a spectrum of materials and industries
Thanks for
checking out my site.
© Kent
Wissinger
2007
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